Welcome to Diamond Valley Enterprises - Lux Jewellers! I’m Pamela, the owner, and I’m so pleased you stopped by to learn a little more about my store and me!

Jewellery is one of my passions; I started in the industry when I was 20 years old as a Graduate Jeweller. I initially worked at a wholesale gem dealer and custom design house before opening my first Jewellery and Gift store. I was in the retail business for many years, running stores, kiosks and various other business ventures. 

My husband and I live in a small Manitoba town where we own a gravel construction business and farming operation.  We have 1 very spoiled dog who can be seen with us on our daily adventures, from laying in the office, to crop checking, riding in the loader doing snow clearing, or on a construction job site.

Years ago I made the decision to step away from the retail business and work along side my husband in a different type of "Rock" business.  I was now selling rocks by the load instead of 1 diamond ring at a time. 

Then one day....I realized I missed the jewellery business too much and decided to add "Lux Jewellers" to our business ventures.

My goal is to bring you premium quality fashion jewellery with genuine stones all at great prices.  You will find yourself a new trendy piece or a gorgeous gift for the special people in your life. 

I love shopping and sourcing new jewellery and will bring you new and exciting designs every week!

THANK YOU to all my existing customers for your continued support over the years… it means the world to me. I have many exciting things planned for the future, and I can’t wait to share more with you!

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